How powerful Instagram analytics is nowadays; it doesn't need an explanation. As a brand, social media manager, handler and even an individual, you must understand it. However, to use the complete facility of Instagram, you need to understand Instagram analytics in-depth. 
But it is one of the trickiest tasks. Since analysing Instagram data comes with different numbers, terms and patterns. 

No worries! Here, we have covered for you how to analyse your Instagram data online. But before, let's understand what Instagram analytics or insights is and why it's so essential for marketers. 

## What is Instagram Analytics?

Instagram analytics is an inbuilt feature of Instagram that offers comprehensive data on Instagram growth, post-performance, social campaign success, and strategy. It helps marketers in decision-making, establishing the brand in front of the right audience, and apparently generating sales. 

In addition, Instagram insights assist marketers (Social Media Managers) in:
- Learning the Instagram algorithm
- Finding best post-timing for any particular social media account
- Strategizing to gain higher engagement
- Discovering most suitable hashtags
- Using Instagram's multiple features to attract new audience

The data helps users to learn how any particular Instagram page is performing by comparing it to its last month, week or year performance, which is an important metric for social media marketing. 

## Benefits of Tracking Instagram Analytics

Instagram Analytics help businesses and brands to learn about:

- ROI 
- Organic and paid growth 
- The success of social media strategy 
- Monitor your competitor
- Audience behaviour 
- Campaign performance
- Best content type for any particular brand 

## How to View Instagram Analytics?

There are 2 options to view Instagram Analytics:
 1. [CloudSocial Instagram Insights](https://cloudsocial.io/)  &emsp;

 2. Instagram Insights &emsp;

For the 1st option, you can visit CloudSocial website. Explore the tool and see how it can help you.

For the 2nd option, you can follow below process,

To view Instagram account insights:

- Go to your Instagram profile.
- Tap on the professional dashboard button.
- You can also go to the Menu option in the upper right corner and tap Insights.

Explore the overview section or specific content you've shared for a more detailed breakdown, including engagement, reach, impressions, etc. 

## 5 Instagram Insights You Must Track


### #1. Audience Insights

This insights section will cover all about your followers, including age range, gender, location, interest, Instagram usage timing etc. The section lets you understand whether your social media content is targeting your business audience effectively or not. By analysing this section, you can effectively [grow your followers organically.](https://cloudsocial.io/blog/How-to-grow-instagram-followers-organically)

### #2. Content Insights

Content insights tell about your popular and engaging posts. It is crucial to understand which content, from witty and emotional to informative, is the best for your domain and how you can balance them. In addition, you can learn which kind of content format works best for you, like reels, posts, stories, etc. By analysing this Content Insights section, you can develop an [Instagram content strategy](https://cloudsocial.io/blog/how-to-create-Instagram-content-strategy) that can grow your audience.

### #3. Story Insights
 
The story is one of the most used features by users. Its insights are important for brands to stay engaged with the audience. How many people are watching your Stories daily, which kind of stories are performing best, and the types of Stories people interact with the most are crucial for productive Instagram marketing. 

### #4. Reels Insights

Reel is another revolutionary feature of Instagram that has changed the attractive image-sharing platform into a complete package for brand promotion. The feature made its audience more engaged and let them spend more time on the platform; checking if your reels are performing well will directly affect your overall Instagram growth. 

### #5. Live Insights

Engaging your audience in real-time is the best way to build community and share valuable information about your product and services. Live insights tell about how many people watch your live videos and which types of comments and queries people are making. It helps in producing more people-oriented content on social media. 

These insights will not only help you in learning social media or Instagram marketing. But it'll also help you understand user behaviour, your target audience, your sales funnel and more. 

## 10 Important Metrics in Instagram Analytics

![instagram analytics cloudsocial.png](https://strapi.cloudsocial.io/uploads/instagram_analytics_cloudsocial_bb4f362ec7.png) 

### #1. Likes

Likes are one of the critical factors of your Instagram content. It defines how your post is working with your target audience. 

### #2. Comments

The number of comments matters on Instagram as it defines how engaging your post is for the target audience. 

### #3. Shares

Shares are the indicators that tell if your audience considers your post qualified enough to share with their personal audience. 

### #4. Saves

It is an important metric to signify your content quality and its value among the users. The number of Saves is considered good in the eyes of the Instagram algorithm.  

### #5. Profile Activity

Checking profile activity is crucial to learn about the increase and decrease in the number of followers. It tells how many people visited your profile, followed and unfollowed. 

### #6. Conversion rate

The conversion rate insight is a goal-oriented metric. It tells about follower growth, traffic through Instagram on the website, and sales directly generated through Instagram organic posts or ad activities. 

### #7. Reach

When you share media content through Instagram, the post receives some reach from home, profile, hashtags, locations, etc. The number of posts' reach is the fundamental metric of Instagram insights. 

### #8. Overall engagement rate

The engagement rate of any post provides the complete metrics over the number of likes, comments, and shares and saves for the number of reach of the same post. It's important to know how your media content works with the Instagram audience. 

### #9. Bio link clicks

Tracking bio link clicks is crucial to learning about the strength of your brand presence on social media, bringing website traffic and generating new customers. To track bio links, you must include a UTM code in the link. 

### #10. Audience growth rate

Audience growth rate is associated with the gain in followers you have received in a fixed duration of time, like after some campaign, etc. 

These Instagram metrics help in the overall growth of the business and brand. Download our free ebook on, [Instagram Analytics: Measuring Success](https://cloudsocial.io/ebook)

## Tips to Use Instagram Analytics Insights for Your Business

- With the help of Instagram analytics, you learn about your audience types and demographics. While publishing ads, you can use the insights to create custom audiences for the ad. 
- Instagram analytics helps you to track the performance of your hashtags. You can use the data for your upcoming postings, experiment with the hashtags and do more to reach new audiences. 
- With Instagram insights, you can learn about the most loyal followers of your Instagram page and account. 
- You can also identify with Instagram insights about the best posting times and schedule your posts at the best times accordingly. 


## How to Check Instagram Insights Efficiently

Although Instagram insights are available within the app, tracking information on different posts and campaigns can be a lengthy process. With the help of social media management tools like CloudSocial, you can track Instagram analytics insights effectively. These tools help you avoid repetitive tasks, organise social media activities, and provide valuable insights into multiple Instagram accounts, posts, and campaigns in a single place. 

To check Instagram Insights, You can follow these steps: 

- Visit [CloudSocial](https://cloudsocial.io/) Website. 
- Log in/sign up with your email and password. 
- Connect with multiple social media accounts. 
- Enjoy happy social media management. 

Conclusion 

To use the social media network Instagram for business and branding, it's essential to track insights of all the social media activities, including posts, reels, and stories online. CloudSocial will assist you in doing this properly. Sign up with CloudSocial and get its free trial to manage your social media activities. 

















Unlock the power of Instagram Analytics with expert insights, & tools. Discover how to analyse metrics, optimise performance, & grow your presence on Instagram.

Instagram Analytics 2024 Guide

Instagram Analytics.png

Instagram Analytics: How to Analyse Your Data 

Going through social media insights and came across the word reach and impressions? Confused between these two social media metrics.

Let's decode these terminologies together!

Reach and Impressions are two fundamental metrics in social media. Reach refers to  "how many users your content has reached" and the impression refers to "how many times the user has interacted with your content".

## **Reach vs Impressions: Understand the Difference**
When you post something on social media, after some days, weeks or months, you must consider checking the insights. When you do so, you learn how the media content, including post, reel, and story, has worked with the audience. While doing so, you encounter some data that includes the number of reach, engagement, impressions, profile visits and activity. 

Reach and impressions are two insights that suggest which kind of improvement you can make with your content and features you should continue. It also provides you crucial insights if you've experimented with your content, posting times, hashtags, and other essential factors that affect reach or impressions.  

Reach and impression insights together helps in developing major social media platforms facebook and [instagram content strategy. ](https://cloudsocial.io/blog/how-to-create-Instagram-content-strategy)

Thus, it becomes essential to understand what reach and impressions are. 

## **What is Reach in Social Media?**
Reach is a standard terminology in social media. It refers to the number of unique people who have seen a piece of media content on any particular social media platform. Your post can reach your audience during their social media feed scrolling, exploring sections, or doing any social media activities. 

**For example**, if you have posted a reel on social media and its reach is 53,000, it means the post has been displayed to 53,000 individuals, and if the reach is 630, it means it has reached the screen of 630 people. 

Your social media post's reach gets affected due to various reasons like the posting time, usage of hashtags, type of content, etc. Measuring reach lets you strategise your social media activities in order to increase the stats. 

## **How to Measure Reach In Social Media?**
The social media metrics ‘reach’ is offered exclusively on Facebook, instagram, and TikTok. You can measure them individually on their social media platforms' **insight section.** 

However, measuring the social post performance on each platform can be a tedious process. 

In this case, you can use a [social media management tool](https://cloudsocial.io/) to get a **detailed analysis**  of your various social media accounts at one place. 

It'll help you understand the social media algorithm, **reach metrics,** and work on improving your reach. 

![reach.png](https://strapi.cloudsocial.io/uploads/reach_403faf41eb.png)

## **Tips to Improve Reach**
- Choose trending topics for your content, like reels, posts, videos, and stories. 
- Collaborate with influencers, brands, and individuals to reach unique audiences. 
- Do keyword research according to your topic and include them in content, caption/description, and hashtags. 
- Post original content on your social media accounts. 
- Monitor insights to learn your content reach to your followers or non-followers. 

## **What is an Impression for Social Media?**
Impression is a social media metric that deals with the number of times social media content has been seen, including multiple views from the same users. Impressions of post or social media content can increase if a user  goes through the same post again and again. 

For example, if your social media post impressions are 1,16,000, it means that your social post has appeared on users' screens 1,16,000 times. The number involves multiple views by the same person. 

Impressions of your social media content are highly affected by the quality of content, strategy, and creativity. Your post impressions talk a lot about how impressive your content is for your audience. 

## **How to Measure Impressions in Social Media?**
LinkedIn, Facebook, Instagram, YouTube, Twitter, Tittok and other multiple social media platforms insights let you **check the post impressions.** 

Similarly like reach, you can check them inside the separate apps or any **social media management tool.** 

Social media manager tools help in collecting all the **insights** including impressions of posts from different platforms at one go. It  saves your time and does a detailed analysis. 

Result of social media analytics or [instagram analytics](https://cloudsocial.io/blog/instagram-analytics) or any other platforms analytics will help you in developing impressive and qualitative content.  

![impressions.png](https://strapi.cloudsocial.io/uploads/impressions_4b20865fc4.png)

## **Tips to Improve Impressions**
- Create high-quality, stand-out content that people find worth interacting with.
- Write compelling and engaging post copies and descriptions. 
- Understand your target audience and their behaviour. 
- Create content in its best format, like text, video, reel, meme, detailed analysis, etc. 
- Use catchy and memorable words, actions, images, or videos. 

Now, when you understand the difference between reach vs impressions, you must be wondering on which you need to focus on. 

### **Reach or Impressions: On Which You Should Work**
Whether you should give attention to reach or impressions? On which , you should work as a social media marketer, influencer, brands, or individual creator.  Its only solution is to figure out your social media campaign goal.  

![Reach or impressions.png](https://strapi.cloudsocial.io/uploads/Reach_or_impressions_ffdff93be9.png)

- If your social media posting goal is to reach more and more people, create such content that has the potential to reach the maximum number of people. Use trendy songs, viral memes, humorous and engaging text to create content. 

- If you focus on maximising your loyal audience and making them recall you or your brand for exclusive and unique content. Create such a piece of media post that stands out, shares a social message, talks about pain points, and your audience finds it worth sharing. 

Once you setup the goal, You should: 

- Create content accordingly.
- Post it at the most relevant time for your audience
- Check insights to analyse the metrics to learn about its success. 

## **Conclusion** 

Analysing social media performance is crucial for brands, influencers, and creators to understand the market and sustain for a long time. But, doing it for all at different platforms can be time-consuming.  Hence, you can take help of social media management tools. 

CloudSocial is a one-stop solution for social media management. You can use this SaaS product to analyse the reach and impressions of your various social media posts from different social tools on a single platform. To learn how to use CloudSocial, you can [schedule a demo.](https://calendly.com/cloudsocial-support/csdemo) 

Its exclusive Analysis feature helps you track your social media performance, strategies and social media practices. With it, you can manage and check the analysis for multiple clients and brands in one place. 

Moreover, you can also use this social media management tool to check trending topics, research keywords, schedule posts, and manage repetitive social media activities. 

## **FAQs Related to Impression vs Reach**
### **What's better, impressions or reach?**

Impression and reach are both crucial metrics. Which one will be better depends on your marketing goals, like if you want to reach the maximum number of people through social media posts or leave a remarkable impression on your audience. 

### **What is impression vs reach vs engagement?**

Impression, reach and engagement are social media post performance metrics. The impression deals with the number of people who viewed any particular post, including multiple times viewed by the same user; reach refers to the number of unique people to whom the post has been displayed, whereas engagement calculates the number of likes, comments, shares, and saves of a social media post. 

### **What is the difference between impressions and reach on a story?**

Impressions on a story are the total number of views, while reach is the number of unique views. 

### **Why would reach be higher than impressions?**

Usually, impressions on any post stay higher than the reach. It's because the same person can view and engage with the social media content multiple times. 
So, whether you want to analyse reach or impressions, CloudSocial will assist you in doing the same more effectively.  

 


Reach vs impressions: Understand What is the difference between Reach & Impression in Social Media? Discover how to measure them & improve your social media content strategy. 

Main Difference between Reach vs Impressions in Social Media

Reach vs. Impressions.png

Main Difference between Reach vs Impressions

Tracking Instagram is one of the most popular social media tools. It offers enormous opportunities to brands, influencers, creators, and even individuals to make loyal followers and promote products, services and ideas. However, to leverage the facility of the social media platform, you require a proper strategy. 

Thus, it becomes essential to track instagram metrics to understand the network algorithm, improve content strategy, target the right audience, and evaluate the success of your social media marketing goal.

But, sometimes, it seems difficult to recognise which insights you should focus on. Don't worry, as we have covered you with the essential instagram metrics. 

## List of Top 10 Instagram Metrics

### #1. Reach

![post insight.jpg](https://strapi.cloudsocial.io/uploads/post_insight_943f959f70.jpg)

Reach is one of the most fundamental insights in the Instagram account tracker. It allows the social media or instagram marketers to know how many people have viewed the post or media content in the discover tab, feed, tagged posts, location, or hashtag search regardless of the number of times they viewed it.  

For Example, if any instagram post's reach metric shows 197, it means 197 people have seen the post. 

### #2. Impressions

![post insight2.jpg](https://strapi.cloudsocial.io/uploads/post_insight2_52023957d9.jpg)

Often confused with reach, impressions are a vastly used terminology in social media insights. It identifies how your social post is working with the audience. Instagram impressions insights show the number of times the post was seen, including multiple views by the same user. 

For Example, the same instagram post with 197 reach has 273 impressions. It means out of those 197 people, some have viewed this post multiple times. 


### #3. Engagement

![Engagement.jpg](https://strapi.cloudsocial.io/uploads/Engagement_e0f622ed0e.jpg)

After learning the reach and impressions, you might be curious to know how your audience engages with the post. The engagement metric of instagram shows the number of unique accounts integrated with your post through likes, comments, shares and saves. The number calculates one if the same person liked, commented and shared the post.   

For Example, if a post has engaged account 38, including 34 likes, 6 shares, 2 comments, and 1 save, it means 38 unique people have interacted with your post somehow. 


### #4. Follower Growth

![followers.jpg](https://strapi.cloudsocial.io/uploads/followers_0c710fe3fa.jpg)

Checking follower growth is one of the crucial parts of instagram strategy marketing. It lets you know how many followers you have gained over time or with the help of some particular post. 

You must check these insights to understand how effectively you're reaching towards achieving your minimum follower goal in a fixed time.  

### #5 Traffic

Traffic is a goal-oriented insight. It lets you understand how instagram marketing is contributing positively to bringing traffic to the website. To track traffic insights from instagram, you can use UTM code links on instagram. Instagram only offers one spot to provide clickable links, i.e., in its bio. 

Google Analytics can track the UTM links, through which you can get insight into how many visitors you have received because of Instagram. 

### #6 Sale

You're investing in social media presence and branding, which must be associated with the sale and generating the income. Tracking sales through instagram can be tricky. 

However, with proper strategy, by creating exclusive landing pages using UTM codes and promotion codes, you can get insights into instagram sales.  

### #7 Saves
 
The number of saves shows how creative, unique, and valuable your post is for the audience. Meta algorithm supports and boosts content with a high number of saves to the unique audience. 

A good number of post saves also encourages your instagram team to continue making quality content. 

### #8 Shares

Shares are another important metric, which doesn't only talk about content quality but gives you exposure to a new audience with the help of your loyal audience. Instagram post sharing has the potential to get your content viral and generate a number of impressions and reach. 

However, whenever you generate shareable content, give special attention to ethics, social sentiments, and originality. 

### #9. Instagram Stories views

![instagram view.jpg](https://strapi.cloudsocial.io/uploads/instagram_view_7ad02aab3c.jpg)

Instagram story is one of the most used features. The feature lets you interact with your audience with minimal content. You can put polls, quizzes, previous posts, or reels over the story section to stay in your audience's mind.  
 
However, tracking Instagram stories' views is essential. It helps navigate your loyal followers and reminds your audience about your existence. It'sKeeping your story short, crisp, and entertaining is always advisable. 

### #10. Instagram Reels engagement

![reel management.jpg](https://strapi.cloudsocial.io/uploads/reel_management_d146ad6311.jpg)

The reel is a highly recommended feature of instagram to improve the overall engagement of your instagram account. Whether it's a business page or an individual account, reel helps in boosting the instagram reach, impressions, profile visibility etc. The reel also holds much potential for getting shared. 

Thus, measuring Instagram reel engagement is crucial to learn about the number of people who interact with your Instagram reel through likes, comments, shares, and saves, how much time they're spending on your reel, and how they visit your profile.  

Getting these instagram insights will help determine ROI, gaps in your content, and strategise your social media campaigns more effectively.

### Conclusion

Now that you know how important it is to give attention to your instagram insights, you must think about how to do so effectively. 

Since Instagram offers an insight check option, you can do it through in-app,, but it can be puzzling if you do this for multiple posts. 

CloudSocial is a social media management tool that helps you gain insights into multiple social media accounts for various brands/clients in one place in an organised order. 

You can avail of the CloudSocial first month free trial to organise and manage all your social media-related activities. 

### FAQs Related Instagram Metrics

**1. What are the key metrics of Instagram?**
To get the proper insights of instagram, the key metrics includes: 

- Reach 
- Impressions  
- Engagement 
- Follower growth  
- Traffic  
- Sales 
- Saves 
- Shares 
- Stories views 
- Reels engagement 

**2. What is the most important KPI for Instagram?** 

KPI stands for key performance indicators. For instagram the key metrics are reach, impressions, engagement, follower growth, traffic, sales, saves, shares, stories views, and reels engagement. 

**3. What are the 4 metrics used to track and analyse their social media insights?**

Reach, Impressions, engagement, follower growth are 4 major metrics to track and analyse the social media activities. 

**4. What is the good impression rate on instagram?**

Good Impression rate for an Instagram post and account varies depending on number of followers.  As a recognized brand with 500K followers can receive higher impressions than an instagram account with 500 followers. 














Tracking appropriate Instagram Metrics can improve your social media performance. In this blog, you can check 10 Instagram metrics that you should track.

Our Blog

Instagram Analytics: How to Analyse Your Data

Main Difference between Reach vs Impressions

10 Instagram Metrics You Must Track in 2024

Subscribe now to Our Newsletter
and E-Book.

Our Blog

Instagram Analytics: How to Analyse Your Data

Main Difference between Reach vs Impressions

10 Instagram Metrics You Must Track in 2024

Subscribe now to Our Newsletter and E-Book.

Subscribe now to Our Newsletter
and E-Book.